Driving traffic to websites is quite a task. Many businesses struggle with this one thing. A research of 2020 came up with some interesting findings in this regard. Almost 63 percent of content marketing professionals find this difficult, according to the research.
There are many things that marketers do for promoting websites. They create new blog posts frequently and are regular with posting on social media platforms. However, there are certain effective ways of driving traffic to websites besides these methods. Here, we’ll take a look at some of the tried and tested among them:
1. Driving traffic to websites with influencers
Today, it’s a known fact that customers buy mostly due to word of mouth. However, the real challenge would be to create it. There are two ways by which word of mouth spreads. First is through satisfied customers and second is by getting an influencer to talk about your product or service.
Many are of the opinion that influencer marketing is a passing fad. The fact is that it’s a great budget-friendly option that can actually drive traffic to your website. You only need to get an influencer to share a link to your website. The influencers can do this through their social media posts.
2. Engaging a social media community
One of the highly effective ways to achieve brand recognition is to engage the audience. Participating in discussions that go on in Facebook communities or groups can be a good way to make this happen. These are places where there’s a possibility of gaining a number of potential customers. Some of them might be your followers.
Interacting with them in these groups can influence the others to visit your website. You’ll need to be helpful and appear human in your interactions. No one would like to see spam links or self-serving talks in response to a question.
3. Driving traffic to websites with banner ads
Plenty of businesses across the world are reaping the benefits of banner advertising. There’s a lot of art and science involved in crafting such ads. It is important that you utilize the banner ads in the right way. Just inserting texts and images asking people to buy the product or service won’t be effective. The banner ads must use the space for text and image to communicate well with the audience.
Besides, you must use the right colors to make the banner ad visually appealing. This will inspire your potential customers to go through the banner and take action. If you’re successful in getting them to do this, you’ll see an unexpected surge in your website traffic.
4. Voice search optimization
It is important to appear where people are actually searching. This is one of the most effective strategies through which you can drive traffic to your site. Voice search is becoming an increasingly important area where your business need to rank. Voice searches are on the rise in recent times. There would be no better reason than this to optimize your content for voice search.
One of the best ways to make this happen is to research long tail keywords. People speak in full sentences instead of a couple of words when using voice search. Writing content that provides answers is another great way of ranking in voice search.