Banners serve the purpose of advertising in the form of large graphic displays. They market a brand, product, service, or an event effectively. Both print and digital marketing uses banner advertising today. In outdoor advertising, there is an extensive use of suspended and retractable banners. You can also choose between A-frame banners, counter cards, outdoor banners, vinyl banners, and more.
In the online world, things are a bit different. Many businesses use online banner marketing campaigns in recent times. So, if you haven’t tried it yet for your business, this would be the right time. Display ads appear typically at the top, side, or bottom of the web pages.
Despite being highly effective, many businesses are reluctant to use display advertising as one of their marketing strategies. Hosting banners on the website will bring in some revenues through clicks and ad views. The potential customers will land on the website of the company upon clicking the ads. This is one of the key benefits of banner advertising.
Once there, they may or may not make a purchase. According to Pew Research, more than 70 percent of Americans are online every day. So, it’s likely that they would see your banners at some point during their browsing sessions. Here are the benefits of banner marketing for businesses:
There are several forms of advertising, but one benefit of banner marketing is that it is highly affordable. You can create and share them quite easily. For creating these ads, you can use highly efficient digital publishing software. You can also partner with one of the display ad networks. They’ll publish the ads that you’ll create.
Banner marketing is extremely crucial in drawing the attention of potential customers to your products or services. With the help of visually-appealing ads, you can easily attract the online audience.
2. Increased brand awareness
By having your banner appear on many websites, you can strengthen your brand. Not all companies use this form of marketing. So, it’ll make your brand popular among those who’ve never heard about your business. They’ll have the opportunity to interact with your company representatives online. In this way, they’ll know more about your products and services.
3. You’ll be able to target specific customers
The reason why many businesses struggle is they don’t have any idea about their ideal customer profile. As a result, they end up trying to sell their products and services to everyone. This strategy won’t work in today’s world. In recent times, it’s always great to have a buyer persona and target specific customers.
This will inspire the potential customers to click on the banner ad and land on your sales page. These are the people who can be your potential leads. They wouldn’t have clicked on the ad otherwise. So, banner marketing also removes the element of uncertainty of results while trying to convince potential customers.
4. You can measure its performance
Nothing can measure the effectiveness of banner marketing than the results. It is important to know the performance aspect of it. This is the best way to determine whether it will be useful in attracting the target audience. So, you must be able to measure how effective your marketing campaign has been. Banner marketing allows you to track the number of people who saw your ad.
It also lets you know the click-through rate. You can get complete details about your website traffic by using highly efficient tools like Google Analytics. You’ll know the impact of your banner ads by knowing the number of visitors. By gathering all this data, you’ll be able to analyze what’s working and what needs changes.